There are a number of blogs or uses for blogs and also a certain number of tactics can be applied to virtually all of them, so here is a -short- list of tips for marketing and optimizing some sort of blog:
1. Make a decision on a stand alone domain name www. myblog. com or perhaps directory of active site www. mysite. com/blog. Sub domain is also an option blog site. mysite. com. Avoid hosted services that do not let you to use your domain name!
3. Obtain and deploy customizable blog computer software - WordPress and Moveable Type are usually my favorites.
3. Customize blog look templates - otherwise known as design.
4. Research keywords and experience a glossary - Key phrase Discovery, WordTracker, SitePoint, SEOBook Key phrase Research.
5. Optimize your blog:
* Template seo - RSS membership options, social take a note of links, HTML value, Unique title tags, URLs, Sitemap
* Add helper plugins certain to WordPress or perhaps MT
* Develop keyword rich classes (reference your key word glossary)
6. Help automatic trackback and ping functionality.
7. Develop Feedburner Pro account and enable feed tracking.
8. Setup Google acount for Sitemap, validate and prep for potential submission.
9. Distinguish authoritative blogs, internet websites and hubs for outbound resource links and blogroll.
10. File format archived posts, related posts.
11. Help statistics for monitoring - Performancing, Search engines Analytics, ClickTracks.
12. Submit Feed and Blog WEB SITE to prominent RSS and Blog directories / yahoo and google.
13. Engage within an ongoing link developing campaign.
14. If podcast or perhaps video content can be found, submit to Podcast and Vlog directories.
15. Send blog url to paid directories having categories for websites - Yahoo, BOTW, bCentral, WHOA, JoeAnt.
16. Optimize and distribute a pr release announcing blog.
19. Request feedback or reviews of your respective blog in appropriate forums, discussion strings. If you have a very resourceful post that can help others, point into it.
18. Research and reply to relevant industry related blogs and websites with significant stores of influence.
21. Post regularly. When it’s a information oriented blog, 3-5 times per day. If it’s a authoritative blog, 3-5 times every week, but each post must be unique and high value.
20. Monitor links, traffic, comments and mentions of your respective blog - Search engines Alerts, Technorati, Blogpulse, Askjeeve News, Ask Websites and Feeds.
21 years old. Always respond to comments on the blog and after you detect a mention of your blog upon another blog, thank that blogger inside the comments of your post.
22. Call related bloggers upon AND offline if possible.
23. When making web sites always cite the original source with a website link and don’t be afraid to mention common bloggers by label. Use keywords inside the blog post name, in the body in the post and use anchor text after you link to preceding posts you’ve made.
24. Use social network services, forums and discussion threads to connect with other writers. If they like your stuff, they are going to link to a person.
25. Remember when internet websites were a new concept and also the sage advice to print your web site everywhere you print your phone number? The same advice applies for your blog.